A passage through history, faith, and artistry. The brand’s origins trace back to Paris in 1962, when Alexander Robert began his career as the exclusive jewelry designer for a powerful and private family. It was here that he developed a unique design language, merging timeless Christian symbolism with the refined elegance of French heritage.

However, Alexander’s journey did not end there. Influenced by the strong Christian values and the deep Armenian roots of his own family, he eventually chose to leave the Parisian circle. His departure marked the beginning of a new chapter, where he went on to create bespoke pieces for private families in Britain, Italy, and Russia. His designs carried whispers of his Armenian heritage, integrating motifs inspired by the ancient symbols and patterns that his family cherished. This influence added a profound cultural and spiritual depth to his work, blending seamlessly with the artistic traditions he absorbed across Europe.

In the 1990s, Alexander was invited to America by an influential family seeking his expertise. It was during this period that he expanded his approach, learning to merge beauty with function and finding solutions for the unique challenges faced by the elite. This experience allowed him to craft pieces that were not only works of art but also highly functional, blending practicality with timeless elegance.

Today, after decades of working in the shadows of Europe’s most influential circles and America’s elite, Alexander Robert has opened the doors of AVRA to the public. His legacy now invites those who appreciate artistry that transcends time, offering designs rooted in faith, and crafted with the same dedication that once captivated the world’s most discerning clients.