At AVRA, our approach to craftsmanship is a harmonious blend of art and function. Every piece is meticulously designed to extract the maximum beauty from the metal itself, showcasing elegance and refinement without resorting to superficial embellishments. You will find no jewels in our collection that serve only to inflate the price—our focus is on the purity of the design and the craftsmanship behind it.

Alexander Robert, the visionary founder of AVRA, has passed down his artistry and expertise to his family, who continue his legacy as his apprentices. Under his close supervision, each design is carefully crafted to meet the exacting standards he set. Alexander personally oversees the creation process, teaching the next generation the secrets of his craft. Occasionally, he revisits his own past work or draws inspiration from that era, creating pieces that are unveiled as exclusive releases among the family—referred to as designs from the "Masterpiece Collection.”

Today, the design house fully embraces modern technology, utilizing cutting-edge tools and techniques to enhance precision and quality. However, AVRA remains steadfast in retaining the language and craftsmanship of the old world, ensuring that every piece reflects the timeless elegance and artisanal integrity that has defined the brand since its inception. This fusion of tradition and innovation allows AVRA to create luxury items that are not only technically refined but also rich in heritage and meaning.

Our philosophy is clear: true artistry comes from the metal and design, not from relying on external adornments. As Alexander Robert has often expressed, “Simply covering a lackluster design with diamonds is not art; it’s a distraction.” At AVRA, we believe that excellence is achieved through attention to detail, mastery of materials, and a commitment to quality that transcends trends.

Every piece in our collection is crafted to be an heirloom, merging beauty and functionality in a way that only true artisanship can achieve.